Hi, I'm Will. I write things and put them on the internet.

Tailored more to a VP/C-level global blue chip audience, but a useful read in advance of any promotion or new company transition.

Comprehensive econometrics-based review of effectiveness in advertising, where they recommend a 60/40% balance between long and short-term marketing. Mostly focused on B2C advertising.

Excellent follow-up to the first book, answering many of the lingering questions I had. Another essential read for marketers.

There are two ways to see a bubble: either you study the numbers, or you find something that just doesn't feel right.

"Stop trying to hit me and hit me." —Morpheus

It's not absolutely crap, it's relatively crap. And it's a liberating feeling.